Case studies / Pierre Cardin Home

With the new e-commerce site, Pierre Cardin Home's online sales grew by 280%.

We rebuilt the e-commerce site by working on the interface, the infrastructure and the purchase flow together.

Client: Pierre Cardin Home
Sector: Home textiles and décor retail
Scope: E-commerce site, interface design, admin panel
Engagement: Design, development and continuous improvement

280%

increase in online sales

No downtime

during campaign periods

Sales increase as reported by Pierre Cardin Home.

CLIENT

Pierre Cardin Home sells its home textile collections online, from bed linen and towels to blankets and décor. When we took on the project, the e-commerce channel did not reflect the strength of the brand; the site drew few visitors and made few sales.

The products and the brand were in place. What was missing was an e-commerce platform that turns visitors into customers and can carry growth. Product pages and the basket flow didn't lead visitors to buy, and there was no setup to handle campaign traffic.

We used data to guide every step. We designed listings that put the collections forward, product pages that make the case for each product, and a shorter checkout. We built the infrastructure so that its capacity grows as load increases during campaigns.

With the new site, online sales grew by 280%, and the site kept the same speed during sudden campaign peaks.

Before and now

What changed with the new site?

Before

Now

Product pages and the basket flow didn't lead visitors to buy.

Listings, product pages and checkout were redesigned around purchasing.

There was no infrastructure to handle campaign traffic.

The infrastructure scales up as load grows during campaigns.

The online channel didn't reflect the strength of the brand.

The new interface design strengthens the brand online as well.